Is your website helping or hindering your business? The goal of a website is to drive more customers through your doors or online checkout; but, if it is designed poorly, it could be doing the opposite. As a top web designer in Houston, our team at KBizz has seen it all, the good, the bad and the ugly, when it comes to web design. Here are some website mistakes to avoid, getting you more bang for your buck from your website.
Slow Page Loading
If your website takes too long to load, it does not matter what it says or if it has a great design. You have about three seconds for your website to load before a potential customer will move on. Efficient loading is essential to conversion rates and an element your web designer in Houston should incorporate.
Your Website is Not Mobile Friendly
You need your website to be mobile friendly to perform. According to Statista, 51.2% of worldwide online use at the end of 2017 was from mobile devices. If your website is not mobile friendly, you could be missing out on over 50% of traffic coming to your website. Need a mobile upgrade? We are your web designer in Houston to make your website reach a mobile audience.
Too much, too small or poor font choices can kill the efficiency of delivering your message. You want text that uses an easy-to-read font, like Sans Serif or other simple fonts, and at least 14px. Keep the information in bite-size sections to make it easier for your customers to digest the information you want to convey.
Headlines and titles on your home and landing pages need to be direct and to the point. This is not a place for cryptic questions or silly slogans. The first lines that a visitor sees should tell them who you are, what you do and why they should continue to learn more. Keep it clear and keep it simple. You have the rest of your website to show your personality.
No Headings or Use of White Space
H1 and H2 headings throughout your website are key to catching the interest of your visitors. These tag lines should have keywords and phrases that spike interest and help with SEO. White space is the gaps between text, making it easier to read. Bullets and headings create effective white space for easy online reading.
Not Optimized for SEO
You can have a beautiful website that loads fast and is mobile-friendly, but if it is not optimized for SEO, it may not rank high enough to get many visitors. A good web designer in Houston will help you design a website that will get Google’s attention, as well as make a good impression on customers.
Need a Talented Web Designer in Houston?
If you want a website that performs at a higher level and drives more customers to your business, contact our team at KBizz Solutions. We are your trusted web designer in Houston that can help improve the effectiveness of your online marketing efforts with innovative web design options.