Of all the industries to be in, there aren’t too many as robust as the dental industry. After all, everyone needs to look after their teeth! In a period when the future for many industries is uncertain, the dental industry is proving itself to be “future proof”.
However, just because the future for dental practices is bright, that doesn’t mean that every dental practice will succeed. The competition for patients can be tough. As such, it’s important that you’re utilizing the best dental marketing ideas. This will ensure that as many people as possible know about the practice, which will hopefully lead to more patients and ultimately more revenue.
Here are some of the best marketing ideas you can incorporate.
As an internet user yourself, you’ll know how often you search for a local business when you’re deciding where to go. So what happens when you search for a dentist in your local area? If you’re not near the top of the results listings, then that means your competitor is — and also means that they’ll be more likely to win new patients over you.
If you handle the SEO side of your website correctly, then you’ll be up there on the Google results page, which will bring more people to your site. However, from time to time, you may also want to look at having a PPC advert campaign. This can be a highly cost-effective way to advertise your business since you only pay when someone visits your site. This approach is especially recommended when you have a special offer or deal that the public will be interested in.
Social Media Posts
If you could have a billboard in the busiest part of town, then you’d take it. You’d be crazy not to since that’s where the majority of people are! So think about where the majority of people are in a digital sense. That, of course, is social media. If you’re not running social media channels for your dental business, then you’ll be overlooking one of the best tools you have at your disposal. Offering general dentistry advice, sharing behind the scenes photos, and engaging with local life are all good content ideas for your Facebook, Twitter, and Instagram pages.
Inbox marketing can be a highly effective way to market to your existing patients. You already know that they’re interested in your practice — sending a periodic email inviting them to book themselves in for a check-in is a way to gently nudge them to take action. You can send reminders via email, or you can send them directly in the post. Both will be effective!
Overall Digital Presence
Finally, think about your overall digital presence. Have you claimed your Google Business Page? Is your website as high-quality as possible? Make sure that every aspect has been taken care of.