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How Is Artificial Intelligence Changing the Way We Conduct Business?

Jul 30, 2021
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AI stands for Artificial Intelligence, though not the kind you see in sci-fi movies; this AI is far less destructive and far more useful. It is a form of computer software that learns, compares, and problem solves to create businesses processes that are more efficient and productive.

In this article, we look at some of the ways AI is impacting businesses. It began with AI technology for specific purposes, emails, messages, social media, and search, but now the applications of AI are clear; it is only a matter of time before the world of business changes gear once again.

Smartphone Devices

Smartphone devices have come a long way in a short time. Once they were simply upgraded mobile phones, but now they are downgraded computers. Smartphones are used by around 3.8 billion people globally, and the AI is improving all the time.

When you scan your face or fingerprint to access your phone, AI is able to see your face in 3D with 30,000 infrared dots and scan against existing data using machine learning. This level of security is likely to become the norm for businesses in the future that need to start upgrading their systems in line with developing AI.

Social Media

It’s easy to think of social media as a revolution, but it had been around in some form, even from the very early days of the Internet. In fact, you could say that social media is what the Internet is for in many ways, the elusive mass communication technology sought after for decades.

Most people check their social media account in the morning to see if there have been any updates, messages, or mentions. Overnight AI has been working in the background to optimize your page based on your personal preferences. For businesses, this technology is not only beneficial, but nowadays, it’s also vital.

Email and Messages

Once upon a time, business was conducted through telephones and fax machines; these days, email and text messages are the norms. Email and messages are very efficient, and thanks to AI, they are getting faster and better. Think of tools such as Grammarly and spell check activate.

This type of AI might not seem very impactful for businesses; it just makes business processes more efficient. But that is exactly what the business world needs, and as the AI improves, so will business models. What is the need for outsourcing your communications, for instance, if some high-tech AI has you covered for a fraction of the cost?

Search AI

If one thing certainly has revolutionized the Internet, it is the capabilities of search. Although search platforms have been around from the beginning, they were no way as sophisticated as today’s search engines. Now, AI can scan your search history, make a profile of you, and target you directly with offers.

Again, this technology is vital for businesses who adopt the modern trends in advertising. Instead of billboard ads and ads in publications, there are new possibilities with targeted and retrieved ads based on search history and behavior. The level of optimization produces more leads and better results for businesses.

Digital Voice Assistants

Like most innovative technologies, digital voice assistants were slow to get started. They have been around for some time now but only in recent years have they become a viable option for businesses. Still, it was worth the wait. Using language processing generators, this AI has much to offer.

Digital assistants like Siri, Alexa, Google Home and Cortana, are providing people and businesses with new navigation options. The technology will only develop from this point on, meaning that personal assistants who miss their alarm clocks will be a thing of the past. Early adoption of AI is recommended for businesses, but it may not be as easy as it sounds.

In Summary

Artificial intelligence or AI is taking the world by storm. Using algorithms and machine learning AI is working in the background of every technology and digital practice we use today, so it will have an inevitable impact on businesses.

AI is already changing the way businesses operate; everything from advertising to communications and workforce is being affected. The keyword here is “efficiency” because AI can optimize processes and make businesses more productive.

With this in mind, it makes sense to implement AI as fast as possible, but it might not work all at once. With new technologies, there is always a trial period, and in most case, a strategy of baby steps and gradual integration is more successful and realistic.

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