The coronavirus pandemic has presented a lot of different challenges that businesses have had to deal with. Indeed, there seems to be virtually no aspect of business life that hasn’t been affected in one way or another by COVID-19. This includes how we connect with colleagues, where we work, and the people and other companies that we work with to improve your operations.
For instance, in the past, you may have used an offshore freelancer to handle your marketing, IT, or other needs. That’s risky at the best of times, but when there’s a global pandemic taking place, it’s extremely risky. In this blog, we’re going to analyze why the cost saving of using an offshore freelancer will not be worth the risk — and why it’ll be better to use a local digital marketing company instead.
Hard to Reach
If we’ve learned anything from the past year, it’s that anything can happen. While it can be tempting to hire an offshore freelancer to do a job for you, what if you suddenly lose contact with them? There are different restrictions around the world, and the freelancer may be unable to complete the work you hired them to do — for instance, if they usually work in an office that has since been closed. If you lose touch with them, then there’ll be very little you can do since the border restrictions mean that you can’t just fly over and recover the work from you.
Difficult To Meet Face to Face
And talking of not being able to go over and recover your work: the flight and border restrictions mean that it could be difficult or impossible to meet face to face. When you’re trusting someone with a task that’s supposed to elevate your company to the next level, then it’s important that you’re all on the same page — and you can only do that if you meet from time to time, or speak on the phone/video chat.
One of the many challenges that companies have faced in the past year has been the increase in cybercrime. With most people at home, rates of cybercrime have been rising. When you work with a local company that you trust, you’ll have peace of mind that they’ll look after your data in line with the best standards. If you’re working with someone who you don’t know or haven’t met, then you won’t have the same peace of mind.
Your marketing needs (and other needs) are likely different to what they were a year ago. You’ll be reacting and responding to the pandemic as it occurred in your local area. In order to succeed, then you’ll need the services of a local expert who understands what the local community has been through. An offshore freelancer may have had a completely different experience, which means they won’t be able to tap into the language and ambiance that a local would.
When in need, look towards the local professionals!