Although about 167 billion searches are performed on Google every month, one BrightLocal survey established that normal business profiles only average 1260 views within that time. This represents a negligible figure far less than 1%, not to mention that only 59 actions are taken from the above views. However, it will surprise you to learn that the problem is not with the Google My Business platform but rather how well companies optimize their business profiles. Here is how to optimize your Google My Business profile for better results.
1. Conduct A Google Search On Your Business
Suppose the question ‘how can I optimize My Google My Business?’ is on your mind. In that case, the number-one step is to search and verify that your business has not been listed already. If you own a business that has been in existence for a long time, it’s possible that your brand already has a profile on Google My Business, in which case, you only have to claim it. On the other hand, if your company is yet to be listed, you can create one using your official business name.
Choose your business category appropriately, as that will form a part of optimizing your brand page. Choose a category that best defines your business, and specify whether your company has a physical location such as a store or office. Location is of the utmost importance because many brands do not operate as brick-and-mortar stores but as service-area businesses. Google Maps results don’t show up for these kinds of companies. Nevertheless, relevant searches around your service area can still capture your profile.
2. Try To Complete Your Profile Sections
Having 100% complete Google My Business profiles boosts your appearance in local search results and influences visitors to take action on your profile page. There are a lot of details to enter and optimize your profile. So, try to fill in your business name, contact details, website, and opening/closing hours. Completing your profile takes time, but that same effort improves your search visibility.
3. Choose The Right Your Name
It is a good idea to use a business name that vividly matches what customers know you as in the real world. Including your location (or keywords) in your business name profile is seen as spam, and you may be penalized for that. So, ensure that Google My Business profile listing appears the same as your listings on other web platforms. For instance, if you choose to go with Ltd or Co, stick with these and avoid using Limited or Company in your other listings. Google’s algorithms don’t recognize inconsistencies.
4. Select Applicable Attributes, Add Photos And Get Reviews
When you specify your business category, Google My Business will provide you with further attribute options to describe your company. Do that and add high-quality photos to increase audience engagement. To further boost your brand credibility, ask your consumers to leave positive reviews on your business profile. Finally, you can seek help from Google My Business Experts In Houston, TX, for more info on optimizing your business profile like a boss.