Ecommerce, commonly known as electronic commerce, or electronic marketing, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The growth of ecommerce both encourages and is encouraged by innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction’s lifecycle, although it can encompass a wider range of technologies such as e-mail as well.

A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have an electronic commerce presence on the World Wide Web.

Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com.

Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions. Article From Wikipedia

In order to be effective, your ecommerce strategy needs to grow beyond the virtual shopping cart. Your ecommerce solution should be tailored first to your customer’s preferences and then to your company’s needs. Enabling your customers to make quick and convenient purchases is a good start, but an intuitive navigation structure can offer them additional purchase options, and offer you the potential of increased sales. “Ease of Use” was once a good standard, but now “Ease of Purchase” has now become the ecommerce ideal. A comprehensive ecommerce strategy can move you closer to that ideal.

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